March 18th, 2015

Your 2015 Brew Mile Recruitment Guide

So, now that you’ve committed yourself to this Brew Mile thing and have started thinking about the best race day costumes to wear, it’s time to recruit your crew to join you. Need some help recruiting the most badass, crazy, craft beer drinking, and fun running people you know? Here are a few tips to help make sure that you and your teammates all get $5 back by having 5 or more people on your Brew Mile team!

BeerFit Start Line

  1. Ask Your Friends: Duh. Okay, this one seems pretty simple. And it is: Ask your people who’s up for an epic combination of craft beer, crazy costumes, the most fun people you will ever meet, oh, and running. If they say no, you might want to ask yourself if you want to surround yourself with folks who are going to look back on their lives and regret all of the things they DIDN’T do.
  2. Send Out An Email To Your Coworkers: You probably have some awesome coworkers with a wild side you’ll never see if you only see them sitting in their cubicles on weekdays from 9 to 5, or on the other side of the conference table. This is a chance to connect with your officemates on a fun level, and show them you aren’t just “Mike from Accounting”. Oh, no. You’re Mike from Accounting who’s freakin’ fun as hell. Mic Drop.
  3. Create an Event on Facebook: You probably have a ton of Facebook friends who would be interested in running a mile and drinking craft beer with you (heck, a lot of strangers will want to do this with you, too!). But you won’t know they’re interested unless you ask them! Join your upcoming Brew Mile event on Facebook and invite your friends to do the same. This is a great way to gauge interest, coordinate group registration, allow friends to invite their friends (and significant others, coworkers, etc), and even plan your race day costumes.
  4. Challenge Your Buddies Via Instagram: Share a super fun photo of Brew Mile — like this one, or maybe even this one — and tag the buddies you’d like to see toe the starting line (and drink beer four times along the course). Challenge them to a race at the next Brew Mile event. If you’re not the competitive kind, simply invite them to join you on your running and drinking journey.
  5. Make a PSA at Your Favorite Bar and/or Running Club: At this point in your life, we can only hope you have a craft beer bar that you enjoy visiting on a semi-regular basis (but not too regular, if you know what we mean). This is a place where the bartender knows your name, and you’ve probably tried every beer on tap a few times. If you don’t have a place like this in mind, the closest craft beer bar to you will suffice. Ask your bartender, or any other “regular” patrons, if they know anyone who might be interested in joining your Brew Mile team — or maybe they’re even interested themselves. Stick “Brew Milers Wanted” signs up around the bar, if you really want to get in to recruitment mode. Similarly, if you’re part of a running club or are a gym member, ask your workout buddies if they think they can handle a different breed of an endurance challenge (of the gastronomic type). If your favorite bar and/or running club has a Facebook page and you aren’t afraid of complete strangers joining in on the fun (and you shouldn’t be!), put a few shout outs on the public page to gauge interest.

How do you plan on forming your Brew Mile team? Comment and let us know!